Before promoting a product, you should first pay attention to the important things as a way of promoting the product. Starting from the market situation and conditions, promotion objectives, to how much turnover will be obtained each month. Therefore, in measuring this, you should pay attention to the things below.
1. Market segmentation
The first thing to look at before promoting your product should be segmenting the market.
Market segmentation aims to map customers from your business products later. For example, you have a business in the culinary field for students, then the main market segmentation is students.
Do not be too broad in determining the segmentation, so that you are not confused. Remember, the more specific the target market, the more likely your product promotion will be successful.
To be able to find a good market segmentation, you need to do some research first. This research can be seen …